• Nov
    14

    Pricing your home is both an art and a science. It is probably the most important decision you and your real estate agent will make. This is especially true as the hot housing market turns from a seller’s to a buyer’s market. To be comfortable setting the listing price for your home, consider these key factors?

    1. Think Like a Buyer Buyers will look at your home with impersonal and calculated eyes. They won’t have an emotional attachment or your personal interests in mind when they make an offer. Regardless of weather the overall market favors the buyer or seller, the buyer will want your home at a fair market price. They are not considering how much you paid for the home, the value of the memories that you have in it, how much cash you need for to close on your next home, or how much time and money you have invested in your home’s landscaping, bathroom updates, painting or other improvements. When you first decide to sell your home, it’s no longer your home. It belongs to the buyer with the best offer for you. Emotional detachment from your home will help you see your home the way a buyer will be looking at it. Brush up on more selling advice.

    2. Start with CMAs Invite a few real estate agents to work up a CMA (Comparative Market Analysis) for your home. A CMA compares the price of homes recently sold, homes that were on the market but didn’t sell, and homes currently on the market to give you and your real estate agent an idea of how to price your home. Ask the agents why each particular home was included on their CMA. Have a list of questions and compare the answers you get from each agent. As you will find out, a CMA will show you varying prices for what each agent thinks your home is worth. Look for what seems to be a reasonable price. Some real estate agents will want to price your home below market value, looking for a quick sell or a bidding war. Some will overprice it looking to play on your hopes that your home is worth more than it really is, but an overpriced home will sit on the market longer and will likely need to be reduced later. Most real estate agents will provide you with a home value estimate or Comparative Marketing Analysis (CMA). It as good idea to find real estate agents who have plenty of experience pricing homes in the area, especially as the market turns to a buyer’s market.

    3. Consider a Professional Appraisal A CMA will give you a good idea of the value of your home, especially if the agent is familiar with pricing homes in your neighborhood. However, for several hundred dollars that it usually costs to purchase a professional appraisal, the money could be well spent for several reasons. If the CMAs you get from real estate agents are not reasonably consistent, you might want to get an totally unbiased view point, one that you pay for. An appraisal of your home will make clear anything that may be wrong with your home and it adds an additional layer of assurance for prospective buyers. Appraisers rely on in-person inspections of your home, recent sales of like-homes in your area, and other data to arrive at their opinion of your homes’ value. The report you receive from an appraiser is more detailed than a common CMA. The appraiser’s report is a full-blown description of your home and the criteria used to formulate the valuation.

    4. Research On Your Own You can research several ways. Stop by homes that are for sale in your area and pick up a flyer. Spend an hour or so on the Internet looking at homes in your zip code with the same square footage, bedrooms, and bathrooms. Finally, visit open houses around your home and make an impartial assessment of how those homes compare to your own in terms of condition, location, size, ages, and upgrades. As you visit the open houses, make an honest assessment. Given similar condition, age and square footage, would you buy your home or the home you are touring?

    5. Price per Square Foot Some agents may want to price your home solely on price per square footage. While this is an industry standard way of calculating home prices, there are many other tangible aspects that go into your home’s price. The average price per square foot in your neighborhood should be the starting point for setting your home’s price.

    6. Market Conditions Consider the overall housing market in your area. Are home prices moving up over time? How long do homes stay on the market before they are sold or withdrawn? Where are interest rates? Is the overall economy in your area and state strong or weak? Are employers hiring or are they overly cautious of bring on new employees? Are builders actively building new homes? Will you be entering a buyer’s market or a seller’s market.

    7. Determine Your Selling Costs
    There are many costs involved in selling your home. Don’t shy away from getting to the bottom line as this is essential information. Use a variety of mortgage calculators and financial calculators.

    8. Flexibility and Options Both you and your buyer may have needs that go beyond the bottom-line. If you are willing to close escrow quickly, you will attract buyers who want to move in right away. A lease-option can help first-timers who need down payment assistance. If you can offer seller-financing, your home will appeal to buyers who need to stretch their financial resources. The more creative and flexible you can be in meeting the buyer’s needs, the more success you will have in pricing your home to sell. If your home has been on the market for a while, can you offer a point or two back to the buyer to help with closing costs or needed repairs.

    9. Use a Discount Real Estate Broker There are many good reasons to use a good discount real estate broker. The obviously reason is that you keep more of your home’s equity, but in a buyer’s market, using a discount real estate broker gives you pricing flexibility and that gives you not only a cushion to negotiate but a distinct competitive advantage over the other homes on the market using full-commissioned brokers.

    Jeff is the owner and partner of We List homes 4 Less, a full-service real estate broker in the Santa Clarita Valley. Jeff is a strong advocate of using the Internet to promote niche local business and pass the savings onto clients. Their site rates in the top 99.75% of all Websites according to Alexa, a traffic rating service owned by Amazon. Find more house selling advice and mortgage
    calculators at We List Homes 4 Less.

    [tags]House Selling, Realtor, Real Estate, Santa Clarita,[/tags]

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  • Nov
    5

    Is there any good reason to do your own home inspection? How about to get a better deal. Every flaw you can find is a negotiating point. You don’t have to learn building codes, and you probably should use a professional inspector in any case. The point of learning what to look for is to protect yourself and get a better deal.

    Home Inspection - Use A Checklist

    A good home inspection checklist, keeps you from forgetting things. I have more than a hundred items on my own list. Think you could keep all these items in mind as you walk through a property? For tht matter, did you remember to look for water stains on the basement walls the last time you looked at a house? Bring a list!

    Good lists are organized by area of the house, usually starting outside. Walk around and then through the home, checking each item on the list. Take notes. If a gutter is coming loose on the side of the house, write it down, along with notes about rotting wood or anything else you notice.

    It doesn’t matter if you don’t know the difference between 12-gauge and 14-gauge wiring. You don’t have to become an expert on all the building trades, as useful as this would be. You just have to use what you do know. Make a note if something looks “odd” or “smells funny.” Afterwards, you can have a professional inspector take a closer look.

    Home Inspection As A Negotiating Tool

    many buyers make an offer on a home with an inspection contingency clause. After an inspector goes in, the buyer can re-negotiate the price based on his findings, or at least know that nothing is wrong. This isn’t a bad way to go, but lowering your offer too much can often offend a seller, and blow the deal. How would you feel if somebody dropped their offer by $10,000 after they already put it in writing?

    A better way is to find as many problems with the property as you can, BEFORE making the offer. A list of these problems presented with an offer is a good impersonal (therefore non-offensive) way to present a low first offer. It’s a good idea to keep the inspection contingency in the offer, but you probably won’t have to lower your offer this way.

    There is no need to be a carpenter to note that a railing is loose. Most of us can see if a home needs new paint. Home inspection can start with simple things like these, and end with a better price for you.

    Steve Gillman has invested in real estate for years. For a complete home inspection checklist, and to see a photo of a beautiful house he and his wife bought for $17,500, visit http://www.HousesUnderFiftyThousand.com

    [tags]home inspection,home inspection checklist,real estate[/tags]

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  • Nov
    1

    In my profession as a home inspector, I get to witness some amazing flipping deals. Some are profitable, some aren’t. Here are the common mistakes I see flipper continuing to make.

    #1. Falling In Love With The Home: Hey, it’s just a house built out of sticks and clay. There are thousands more. If you can’t keep from falling in love with every home you see, then flipping homes isn’t for you. Never forget it’s a business, treat it that way.

    #2. Keep Your Mouth Shut! There’s an old saying in the Navy. “Loose lips sink ships”. More than once I’ve inspected a home for an Investor and have the Investor call up a week later saying they lost the deal to someone else. Some people just can’t keep their mouth’s shut. Wait until you walk away from the closing table to tell everyone what a deal you made!

    #3. First Impressions Are The Most Important: Spend the dough on the landscaping and exterior of the front of the home. I’ve seen more homes sold and more homes fallen in love with (see rule #1) from a great first impression than any other single item. Clean and shiny door knobs, door knockers, coach lamps and address numbers will add to the impression. If it doesn’t add cosmetically to the home, get rid of it.

    #4. Don’t go overbored The simple fact is that most homes can be flipped for a decent profit by cleaning and replacing the carpet and paint. Too many times flippers think they need to sink thousands of dollars on a home to make it sell.

    Many times what happens is they will remodel the home and it ends up being priced higher than anything in the neighborhood and sits on the market untill the Investor drops the price. Take a page from the flipping pro’s book. Keep it to the basics. You’re trying to make a profit, not make the front cover of a glamour magazine.

    #5. When In Doubt, Reread Rule #1 Some people need Rule #1 stapled to their forheads!

    #6. Don’t Get Greedy! If you’ve priced your home well, then take the first offer that comes along. It’s not worth your home setting on the market for months because you’re too tight to come off the price a thousand or two. Reread rule #1!

    Donald Lawson is a Professional Real Estate Inspector licensed in Texas (#5824) and Oklahoma (#454). He currently owns and operates V.I.P. Home Inspections, a Houston Home Inspection company. If you’re interested in investment opportunity’s in Houston Tx, see his Houston Real Estate page.

    [tags]flipping houses, flipping a home, real estate, home inspections, houston, real estate investment[/tags]

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  • Oct
    19

    First you must emotionally detach yourself from your home. With any luck it will not be yours for very long! What you are living in is about to become just another piece of real estate available for sale. That being said, take inventory of your necessary possessions and begin packing away everything that you can live without.

    Strive to create the most neutral environment possible. This will attract men and women alike. Prospective buyers will more easily visualize their own furnishings in the property if it is not cluttered with your belongings.

    Remove excess furniture and instantly have a larger room! This is especially important for small spaces. If you have a sofa, love seat and chair consider removing one piece. Many rooms have just two upholstered pieces and look beautiful. The same rules apply to the bedroom. If you have access to a baby crib why not turn the smallest bedroom into a nursery? Add only a rocking chair and the space will appear enormous!

    Wallpaper is typically a huge turnoff to home buyers. Everyone has different taste in decor and leaving paper on the walls will limit your buying audience. All they see is work as they will become responsible for removing it. Consider taking the paper down yourself or hire the job done. The small investment now will become a huge payoff later.

    Color plays an important role in the home buying market. Stay away from bright colors when selling. That neon yellow bedroom MUST go! The hot trends today are the darker creams and taupes. A fresh coat of paint will go a long way in freshening your walls and buyers will feel your property is move-in ready!

    Clear the counter tops of all small appliances but replace with living plants and a couple of strong scented candles. The benefit is twofold. The counter tops appear more spacious and the scented candles (I recommend apple pie or cookie dough) leave a nice aroma in the room.

    These are general tips that apply to every home. You may want to contact a Staging professional to address your specific needs. Remember a small investment now could tremendously increase your property value!

    Julie Rieman is an accomplished instructor in the arts faux painting and interior redesign. She offers two and four day classroom or online interior redesign training. If you live in the Twin Cities area, you can invite Julie into your home for a personalized consultation.

    For more information about any of her decorating services and training opportunities please visit: http://www.allaboutredesign.com http://www.allaboutwalls.net

    [tags]home staging, real estate, decorating tips, interior redesign, training[/tags]

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  • Oct
    19

    As a former real estate agent I have attended more home inspections than I can remember. During all of these inspections I encountered the same home inspector over and over again. Why him? Because I reccomended him.

    This home inspector did at least 20 inspections for my buyers.

    WHY him? For one reason - I was comfortable with him. He was the path of least resistance.

    He happened to be the first inspector I ever used. As a rookie agent, buyers would ask me who do you recommend? I would always refer him. It’s all I knew and he did a decent job like most would.

    So my point is this… If I were a home inspector I would concentrate my efforts on building relationships with new realtors. The last year I practiced real estate was 2004 and we had, on average, one new agent starting a week. Each one of these agents could equal 20 inspections like I did to my inspector.

    As a realtor we would get tons of flyers and newsletters from inspectors and we would throw them all out. New agents are eager to learn. I would offer to come in and give new agents a starter course on the home inspection process. Build relationships with them, and they can be a huge source of revenue. And it won’t cost you a penny…

    Kerry Mann runs a Milwaukee Home Inspector directory http://www.himilwaukee.com. He offers free listings for home inspectors…

    http://www.himilwaukee.com

    [tags]home inspector, home inspection, home business, real estate, house, home, home inspection business[/tags]

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  • Oct
    6

    So you’re getting ready to move into a new home - congratulations! Make this transition as easy as possible by reading these handy tips on getting you and your family prepared. There’s a lot that must get done when you move into a new house. Some things can easily be overlooked. You don’t want to have a bad moving experience and sit there after the fact realizing what you should have done differently.

    Let’s get prepared to move! The first thing you should do is to decide what you should and should not move. Think about having a garage sale. Not only will you lighten the load for your move, you’ll earn a little cash at the same time!

    Make sure to get estimates from several moving companies or truck rental companies, depending on how you plan to make the move. I was quite surprised during my last move to find that costs varied greatly from one company to the next.

    Plan your travel itinerary and make any transportation and lodging reservations in advance. Make sure to leave a copy with friends or family.

    Transfer your checking and savings accounts. Many financial institutions will be happy to open your new account by mail. This will save you a step when you arrive and have other things to deal with - like unpacking!

    Request medical records from doctors and dentists, including eye glass prescriptions, dental x-rays and vaccinations.

    Obtain your children’s school records to make for an easier transfer.

    One step that is guaranteed to save you headaches is to draw up a floor plan of where your furniture should be placed. This will help avoid confusion for you and your movers once you arrive.

    Remember to pay any existing bills and close out any local accounts.

    If this move is employment-related, record expenses incurred during your house-hunting trips and any other moving expense. Some of these common expenses are tax deductible.

    Moving is a stressful time for almost anyone. Use these tips to make your move a little more enjoyable. After all, you’re moving into a new house, this should be an exciting time!

    Kris Kombrink has been working in his family-owned real estate business since 1995. Specializing in Geneva, St Charles and Batavia Illinois residential real estate his team stays on top of the latest trends while maintaining superior customer. Learn more about his team at http://www.kombrink.com or email kris@kombrink.com.

    [tags]moving,tips,advice,real estate,movers[/tags]

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  • Sep
    15

    The home buying process can be exciting and overwhelming at the same time. After all, it’s one of the biggest financial decisions you’ll ever make. So before you begin looking for a home, make sure you have a plan in place.

    Here are some more tips to help you get the most out of your house hunting experience.

    Take pictures of the home, inside and out.

    When shopping for a home, bring your digital camera along. Or borrow one from a friend. Take pictures of all the houses you visit, and then group the pictures by house address for easy viewing later. This will help you remember the details of each house afterward. Then you can more easily decide which houses you’d like to follow-up on or revisit.

    Bring a friend of family member along.

    Buying a home can stir up a lot of different emotions, and that’s perfectly normal. But emotion can sometimes overpower logic — not something you want when making a financial decision.

    You can counter this by bringing a friend or family member along on your house hunt. By bringing someone who’s not so emotionally attached to the process, you’ll have an objective ally to help you identify the pros and cons of each house.

    This person can also help you recall details about a house after each visit. And chances are, they’ll be able to point out aspects of a home you might not have noticed otherwise.

    Compare the house to your budget.

    Ever heard the expression “house poor”? This is what happens when people take on more of a mortgage than they can comfortably afford. Ask yourself this question. If you have to work longer hours and scrimp and save just to afford a house, is it really worth it?

    While house hunting, you’ll inevitably come across one or two houses that really knock your socks off, but would also knock a hole in your budget. But you have to keep your finances in mind, no matter how gorgeous a house might be.

    Consider the commute.

    Here’s another area where it pays to be objective. If you find a house you like, and it’s within your price range, the next thing to consider is the location. Is the house near or far from work? Does it have access to the highways you need? How long will your commute be each day?

    It’s easy to fall in love with a house and dismiss the drive time. But if you commute every day, drive time matters! Try driving to or from the house during rush hour to get a realistic picture of what you’ll face every day.

    Avoid spur-of-the-moment decisions.

    Buying a home will probably be the biggest financial decision of your life. So it requires careful consideration. Know what you’re looking for and how much you can afford. Remember to be objective. Then get out there and hunt!

    * Copyright 2006, Brandon Cornett. You may republish this article in its entirety, provided you leave the byline, author’s note and website hyperlink intact.

    About the Author

    Brandon Cornett is the editor of HomeBuyingInstitute.com, one of the Internet’s largest and most respected libraries of home buying information — more than 100 expert articles in 12 different home buying categories! Put this knowledge to use by visiting http://www.HomeBuyingInstitute.com

    [tags]home buying, real estate, buying a home, house hunting[/tags]

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  • Sep
    10

    If you’ve ever been to Coronado, California you have a pretty good idea of what paradise looks like. Real estate experts always talk about “location, location, location” as the most important factor in determining the value of a property. Well, it’s the absolute truth — and it’s tough to find a better location than Coronado!

    Here are 5 reasons why Coronado real estate may be the world’s best:

    1. Perfect weather — Coronado, located just off the Southern California coast, enjoys the type of weather most people daydream about: warm sun, cool ocean breezes, just a few fluffy clouds, low-humidity, very infrequent rain, and a temperature that stays in the upper-60’s to low-70’s range all year long. As is the case in most cities on the Pacific coast, early mornings in Coronado can be chilly — but, once the fog burns off, you won’t want to go back inside until the sun goes down!

    2. Beautiful beaches — Coronado’s beaches are consistently rated among the world’s best by travel guides, magazines, and television shows. In fact, the Travel Channel recently ranked Coronado’s beaches in the top-10 in the US, and number 1 in Southern California… which is saying A LOT when you consider the number of world-class beaches located between LA and San Diego. It’s no wonder that Coronado’s beach-front real estate is among the world’s most valuable!

    3. Convenient Location — Coronado is located right next to one of the most vibrant and colorful cities in the world: San Diego. Often called an “island,” Coronado is actually a peninsula connected to the mainland by a strip of land called the Silver Strand. Physically, Coronado is only about a mile from downtown San Diego, giving its residents easy access to a huge variety of shopping, dining, entertainment, universities, professional sports, and all the other great benefits a major city provides. For even more fun and shopping, Baja Mexico is just a 15-minute drive to the south.

    4. Small Town Atmosphere — Despite it’s close proximity to San Diego, Coronado has a truly unique and inviting “small town” atmosphere all its own. When you leave the city and cross the bridge to Coronado you really feel as though you’ve stepped into another world. You see wide tree-lined streets, elegant Victorian homes, charming Spanish-style cottages, beautifully manicured lawns, quaint, locally-owned shops and boutiques, clean air, nice, cheerful people… and many other things you won’t find much of in the city! It’s this safe, friendly atmosphere that is the real draw for many people looking for prized Coronado real estate.

    5. True Romance — San Diego’s “enchanted island,” as Coronado is often called, is among the world’s most romantic locations. Whether its a picnic on the beach, a Sunday afternoon concert in the park, or an intimate dinner in the famous Hotel del Coronado, Coronado offers residents and visitors alike the perfect romantic getaway. There’s a reason why Coronado has been chosen as the number one wedding destination in America: you won’t find a more magical place in such an exquisite setting anywhere in the world!

    As you can see, Coronado definitely deserves its world-class reputation. It’s a truly special place that provides the perfect setting in which to live the “good life.” Buying Coronado real estate is a can’t-go-wrong investment anyone with the means and wherewithal should consider making!

    Jamie Clark is a writer and co-editor for Coronado-Real-Estate-Guide.com. To learn more about beautiful Coronado, California real estate be sure to visit: http://www.coronado-real-estate-guide.com

    [tags]coronado, california, real estate, investments[/tags]

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  • Aug
    28

    Landlords and tenants alike just want a pleasant relationship, so that each can live in peace. No landlord should ever allow a tenant to move into their rental property without first requiring the prospective tenant to completely fill out a rental application.

    Among the important questions that should be answered on the application are:

    - Place of current employment?
    - Length of employment?
    - Name of bank?
    - Social Security number?
    - Do they have pets, if so what kind?
    - Number of vehicles?
    - How many occupants will live on the property?
    - Ages of occupants?
    - Name and address of current and prior landlords?
    - Have you been convicted of a felony?
    - Have you ever been evicted?
    - Are you currently engaged in criminal activity?
    - Have you been arrested and charged with a crime, but not yet convicted?
    - Are you in bankruptcy or plan to file for bankruptcy?

    A bold notice on your rental application form should read: Falsification of this information is grounds for a ten day Notice to Move if discovered later by the landlord or management.

    With the information found on the rental application the landlord can begin the screening process. It is the landlord’s responsibility to be sure the tenant is the right person to occupy the home or apartment… and that the home or apartment is right for the applicant.

    A qualified tenant is one who can afford the rent and has the characteristics necessary to coexist with the neighbors or other tenants. On the other hand a landlord should not rent a one bedroom unit to a four member family.

    The screening process includes checking the tenant’s credit rating. Someone who has a long list of late payments and unpaid debts could immediately become a problem tenant. Solve that problem before it begins by forthrightly explaining to the prospect why he or she is not eligible to occupy the property. The best eviction is one that occurs before occupancy.

    Along with a good credit history you must check prior rent history and search public criminal records for indications of behavior problems. You can ask the tenant’s prior landlord to fill out and return a written questionnaire on the tenant’s length of tenancy, payment history, violations of lease terms, etc. Yes, you can ask buy few landlords will answer. If they do reply they will avoid any negative report for fear the tenant might see the report and bring legal action against them. More practically, you might just call the present or prior landlord and learn what you can verbally.

    Many people who have a criminal record have reformed and are leading exemplary lives. However, even for a sympathetic landlord to rent to a felon is playing with fire. If the felon shoots a neighbor or another tenant and it comes out in the police report that the landlord was aware of the criminal record, it is probable that someone will sue the landlord.

    Make no mistake about it… fair housing laws require you to treat all prospective residents the same. Make sure you have your rental criteria in place and that it is reasonable.

    Mark Walters is an investor who offers free real estate investing videos at http://www.CashFlowInstitute.com

    [tags]Landlords, real estate[/tags]

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  • Aug
    2

    In Real Estate price is not everything. It is important, of course, but not everything. Were price to be everything, then only low-priced products would sell and there would be no reasonable explanation as to why all those multi-million dollar mansions sell as well. When it comes to purchasing a house, other factors must be taken into consideration to understand the rationality - or lack thereof - of the Buyer’s decision-making process. Buyers are typically a nervous bunch, and understandably so. It is not easy to consider an investment that runs into the thousands of dollars, and any time you commit yourself to sixty months of $2,000 or so monthly payments your palms tend to perspire. Such factors as heritage, education level and risk-absorption and management play a pivotal role as well. More exotic relationships between money and nominal wealth in the minds of people - whether such relationships are clearly understood or merely hearsay - are even more important.

    There is something impliedly strange in making decisions and humans, for a reason or another, tend to shy away from them. They like to stay in their comfort zones of blissful indecision. “Nothing ventured, nothing lost” is the way many people look at making any kind of move that might be to their benefit. And the purchase of a home or other real estate is one of the most beneficial decisions that can be made in our society, even at the wrong price. Making decisions is not easy, so people more often than not decide not to decide. This can be very frustrating, especially in retrospective. There is such a thing as Buyer’s remorse in reverse: how many times we real estate professionals hear comments the likes of ‘why didn’t I buy it myself’ or ‘why didn’t I think of it’ from prospective purchasers referring to properties that have already sold - and which they themselves could have bought instead of someone else.

    I call it Buyer’s “alter ego”, which is a reflection proximately caused by the misinterpretation, whether effective or subjective, of what economists refer to as ‘the money illusion’. In Economics the term “money illusion” refers to a tendency to think in terms of nominal rather than real monetary values. Which tendency can be in part explained by the fact that the average consumer thinks and does things by reflection. A real estate purchaser will very well decide to buy a loft as opposed to an apartment not necessarily because he likes lofts more or because he thinks they are a better investment, but because his very close friend has just bought one or because his very dear girlfriend has stated that she likes them more, or merely because it is trendy to purchase lofts. And the fact that lofts are typically more expensive or that, ultimately, this particular consumer will end up living in a refurbished warehouse have little weight on his rationalization of the purchase.

    Some colleagues in the industry are quick at resorting to statements the likes of “Buyers are Liars”. Personally I have never quite subscribed to such oversimplified, somewhat derogatory qualifications and, in fact, have found them to be untrue more often than not. Buyers are not liars to the extent that they normally tell up front which product they are looking for. Where, however, confusion lies is in the fact that economic transactions, particularly as large as real estate acquisitions, can be represented either in nominal or in real terms. The nominal representation is simpler, more salient, and often suffices for the short run, yet the representation in real terms is the one that captures the true value of the transaction. People are generally aware that there is a difference between real and nominal values, but because at a single point in time, or over a short period, money is a salient and natural unit of measurement, people often think of transactions in predominantly nominal terms. Consequently, the evaluation of transactions often represents a mixture of nominal and real assessments, which gives rise to money illusion.

    As an example, consider a Buyer that purchases real estate in a downward market deflating at the rate of, say, five percent a year, and that he is able to purchase his real estate assets at a price eight percent off asking. This consumer will focus on the nominal discount of eight percent without, in fact, realizing that his real term savings consists only of three percent. Likewise a Seller, even if aware of the true value of comparable houses, may anchor on the historical price he paid for the house and will be reluctant to sell for a price less than the nominal anchor. Which, then, explains why so many listings are brandished as ‘overpriced’ in a downward trend: in times of shifting relative prices people’s reactions will be determined by the change between an item’s current price and its historical, nominal anchor. And which, in ultimate analysis, denotes a lack of experience and sophistication of many market participant and decision makers which affect their personal reactions to changes of price and market conditions.

    Luigi Frascati

    Luigi Frascati is a Real Estate Agent based in Vancouver, British Columbia. He holds a Bachelor Degree in Economics and maintains a weblog entitled the Real Estate Chronicle at http://wwwrealestatechronicle.blogspot.com where you can find the full collection of his articles. Luigi is associated with the Sutton Group, the largest real estate organization in Canada, and is based with Sutton-Centre Realty in Burnaby, BC.

    Luigi is very proud to be an EzineArticles Platinum Expert Author. Your rating at the footer of this Article is very much appreciated. Thank you.

    [tags]real estate,homebuying,economics,money illusion,real value,nominal value[/tags]

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